Cindy Baker
Cindy Baker is a productivity and ADHD coach, speaker, and founder of CBC - Cindy Baker Coaching, helping entrepreneurs manage overwhelm, focus, and time.
2
APPEARANCES
2
PODCASTS
Sep 3, 2026
SanaHOST
What exactly is happening? Is it some kind of biological or mindset, psychological? What exactly it is?
Cindy BakerGUEST
I do work with a lot of entrepreneurs that have ADHD, and for us, time is experienced in a different way.
Cindy BakerGUEST
So if you don't have an imminent deadline to kind of get you going, then you tend to procrastinate until the last minute.
Cindy BakerGUEST
And so what I see a lot of times is people will be busy, and so they confuse busyness with productivity.
11 MINS LATER
SanaHOST
And how, how does a person actually begin to manage their focus instead of their time?
Cindy BakerGUEST
Yeah, and I mean, what happens is we get bored easily, right? And we get distracted.
Cindy BakerGUEST
So neuroscience studies have shown that you actually... take about 15 to 20 minutes for your brain to go back to what it was focused on every time you switch tasks.
Rodric LenhartHOST
So who do you work with primarily? Do you have kind of a niche or just any entrepreneurs that need help with their focus?