Everyone says that they're disciplined,

right? No, no, no.

It's very difficult.

You're right.

I tell you when 2021, when we were, you know, investing and then to be fair to everybody, you know, every week we are Southeast Asia team because I'm more involved in that also.

You know, every week we have a call on Wednesday.

Yeah.

So what were the kind of early signs or early tells where you felt like, okay, this was something that you could put serious money on that would eventually pay off?