And after holding the watches and the metal in their hands, what are the first responses that these collectors shout out about your brands? Christopher first and then Vaï, please.

Yeah, that's, uh...

The first impression is always, uh, nice to see what's happened on, on the, on the face of the, the, the, the clients.

Usually, what people can say on Pragma, they usually say that, uh, the watch looks smaller in reality than in on photo.

Uh, all the details reveal...

I, I always think that photo or even what we post or communication on website n-never, um, give the true value of the watch because like Vaï said, the thing is always about interaction, how the piece is on the wrist, on the, on, on how it interacts with light, and it's playful.

I like to say that the watch has to be, uh...

And then, Vahe, you tell us why you want retailers and what you seek in those ten to twelve partners you have, uh, actually a luxury position because you're starting with a blank slate, which Christopher also had a year ago.