
Christopher Sedlak
Longtime shed-industry marketing consultant from Lancaster County, Pennsylvania; spent ~10 years at boutique agency Rosewood Marketing serving shed and outdoor product clients, and appears as a guest expert on the Shed Geek Podcast.
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Sep 25, 2026
Build Back Better PART 2
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37:54JacobPANELIST
So I

Christopher SedlakGUEST
was just going to say, Dan, you know, when you do your annual planning, do you ever set smart goals at all? Are you familiar with that concept? No.

Christopher SedlakGUEST
So smart is the acronym stands for specific, measurable, achievable, relevant, and time bound.

Christopher SedlakGUEST
So basically each year saying, okay, I'm going to have like two or three goals I want to have for my business.

Christopher SedlakGUEST
And I'm going to spell out for each of those particular metrics, what it is that I'm wanting.

Christopher SedlakGUEST
And then basically backporting and saying, what is it that's actually going to move the ball the best for these? Because if I'm sending you a report, the last thing I want to be doing is sending you information that is not directly related to those goals that you have.
Build Back Better PART 1
18:27

Christopher SedlakGUEST
So there's just kind of the sense people will come to a consulting agency or agency such as ours.
32 MINS LATER
How Shed Businesses Grow With Complementary Products And Smarter Marketing
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C
8:28CordHOST
And, and so like, what is your, what's your read on that? And, and what kind of a mix have you seen work for, for your clients?

Christopher SedlakGUEST
So in thinking about the clients that I've worked with both at ShedGeek as well as at Rosewood, I think we need to dig back a little bit to COVID.

Christopher SedlakGUEST
So when we look at Google trends during that time for any shed or outdoor product keyword, everything was exploding.
19 MINS LATER
C
28:05CordHOST
Right.
Shed Industry Consulting - PART 1
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24:14

Shannon LathamHOST
we're searching for companies ready to elevate customer satisfaction to the next level to learn more just visit solarblasterfans.com and fill out some basic information for a callback or connect directly at 480-747-7097 you can also check out the shed geek newsletter where a click on the solar blaster ad will guide you to a form for more information and some cool videos showcasing the products Let's power up innovation and elevate customer experiences together.

Christopher SedlakGUEST
Well, first off, it's a delight to be with everyone here today on this panel and discussing consulting services with ShedGeek.

Christopher SedlakGUEST
So I've been around the tech industry since I graduated college back in the mid-1990s, went through the dot-com boom and then the subsequent bust.

Christopher SedlakGUEST
So I did that freelance for quite a number of years outside of the shed industry.

Christopher SedlakGUEST
So I guess, yeah, I've seen how everything has kind of grown up around us over the last 25 or so years.
31 MINS LATER

