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Christopher Sedlak

Christopher Sedlak

Longtime shed-industry marketing consultant from Lancaster County, Pennsylvania; spent ~10 years at boutique agency Rosewood Marketing serving shed and outdoor product clients, and appears as a guest expert on the Shed Geek Podcast.

Sep 25, 2026

JacobPANELIST
37:54
So I
37:55
was just going to say, Dan, you know, when you do your annual planning, do you ever set smart goals at all? Are you familiar with that concept? No.
38:05
Okay.
38:05
So smart is the acronym stands for specific, measurable, achievable, relevant, and time bound.
38:13
So basically each year saying, okay, I'm going to have like two or three goals I want to have for my business.
38:18
And I'm going to spell out for each of those particular metrics, what it is that I'm wanting.
38:24
And then basically backporting and saying, what is it that's actually going to move the ball the best for these? Because if I'm sending you a report, the last thing I want to be doing is sending you information that is not directly related to those goals that you have.
42:26
And it worked.
18:22
We want to hear them.
18:24
I'll go ahead and address it from a consulting perspective.
18:27
So there's just kind of the sense people will come to a consulting agency or agency such as ours.
18:35
And well, I want a website.
18:37
I want to do pay-per-click.
18:38
I want to do Facebook.
18:40
Yeah.

32 MINS LATER

51:08
Anybody else thoughts?
CordHOST
8:28
And, and so like, what is your, what's your read on that? And, and what kind of a mix have you seen work for, for your clients?
8:38
Yeah.
8:38
Well, Yeah, those are all great questions.
8:41
So in thinking about the clients that I've worked with both at ShedGeek as well as at Rosewood, I think we need to dig back a little bit to COVID.
8:51
So COVID, we saw the shed industry explode.
8:56
So when we look at Google trends during that time for any shed or outdoor product keyword, everything was exploding.
9:04
And why? Well, because people couldn't travel.

19 MINS LATER

CordHOST
28:05
Right.
23:09
we're searching for companies ready to elevate customer satisfaction to the next level to learn more just visit solarblasterfans.com and fill out some basic information for a callback or connect directly at 480-747-7097 you can also check out the shed geek newsletter where a click on the solar blaster ad will guide you to a form for more information and some cool videos showcasing the products Let's power up innovation and elevate customer experiences together.
23:44
Okay, sounds good.
23:46
Well, first off, it's a delight to be with everyone here today on this panel and discussing consulting services with ShedGeek.
23:54
So I've been around the tech industry since I graduated college back in the mid-1990s, went through the dot-com boom and then the subsequent bust.
24:04
And that's what led me into getting involved with web development.
24:08
So I did that freelance for quite a number of years outside of the shed industry.
24:14
So I guess, yeah, I've seen how everything has kind of grown up around us over the last 25 or so years.

31 MINS LATER

55:20
We're not looking at, nobody's screaming recession right now.

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