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Christopher Lockhead

Christopher Lockhead

Christopher Lochhead is a three-time Silicon Valley public company CMO, 15-time #1 bestselling author (Play Bigger, Niche Down, Creator Capitalist), and co-creator of Category Pirates. He's a top-charting business podcaster and category design pioneer.

Aug 6, 2026

16:11
Uh, what's your take on all that?
16:13
So I think we should be very concerned about China, and China's a country with a lot of tr- uh, problems, massive problems, and one of them is they don't know how to create new categories of innovation.
16:27
They know how to copy them.
16:29
Well, we're at a time now where if you think about what AI does, AI makes the value of existing knowledge closer to free every day, and agents makes the value of execution closer to free every day, 'cause agents execute any repeatable process in your workday or in your company, and AI provides existing knowledge on demand.
16:54
So if you think about that, knowledge and execution are becoming closer and closer to free.
17:00
Where's the value moving? And this is another thing people don't understand, John.
17:04
"Oh, the technology's gonna take my job.

10 MINS LATER

27:18
How else has it changed the category design world?

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