Why should companies and organizations ever care about plain language communication?

To my mind, there's four broad reasons.

The first one is that plain language help makes the documents the organizations write more efficient.

They save money by having documents that are clear.

There's less helpline calls, less follow-up calls.

Fewer things need to be done twice.

Things go more smoothly.

Tell me, I think I'll go to Christopher on this one, about the birth of In Game Learning and the plane game.