But she also knows from personal experience that scratch cooking can take more time than is available.

People are just really busy, and I think people want that cozy homemade meal.

They want to experience that, but we have like, all these different things going on in our lives.

I thought of this idea of postpartum.

I went back to work full time, commuting an hour each way, and I found myself ordering Uber Eats on the way home so I had a hot meal, uh, multiple times a week.

It was a very expensive [chuckles] habit to have.

And I just kept thinking, "I don't want frozen food.

Pasta Craft takes the opposite approach, and in doing so, Messier taps into another top trend prediction for 2026 by Whole Foods, and that's kitchen couture, or the movement to redecorate kitchen staples with eye-catching artwork with the goal of landing a spot on consumers' countertops, not just pantry shelves.