Was it sudden or was there a build up to it?

Right.

OK, so firstly, I'm casting my brain right back to 2020.

So it's quite a time ago.

So I hope this all I hope I recall it as well, because it's a bit of a blur at that time.

So just to go back a little bit further, I set up my business, The Marketing Lounge, in 2016.

So I'm actually, this year, this May, marks 10 years as a self-employed person.

And so how long did it take you from the time it was mentioned to you during the merger? And was the feelings up and down all the time? You know, how did it actually come to the crunch going, yes, this is the right choice?