How did you actually start the company and bring it to market?

Oh, man.

I mean...

in my mind, this has been like a nine year journey, you know, but in, in the early days.

So I started this in business school and I was fortunate to, to have like what I like to call a little sandbox to plan where, you know, I had this summer between my school years where I could experiment a bit and, and, You know, I had a bit of a safety net.

I could always go back to consulting or something if I needed to.

But where I started is talking to customers, talking to pet parents and trying to get a sense of, you know, how would they use this product? Would they actually use this product? Do they need this product? And then once I had conviction that pet parents were interested, at least conceptually, in where I was going, I spent a ton of time with my professors.

How is the introduction of those tools and those capabilities changing both your product and how you develop it, but also how you lead?