Can you speak more on that?

Yeah, absolutely.

So research tells us that we like to see ourselves in the context of story, right? We are wired to pay attention and remember stories.

In fact, when we tell a story, we are 22 times more likely to remember something told in the form of a story as opposed to just a fact, right? So if I'm wired to see myself at the center of a narrative, if I'm trying to go and accomplish something, I like to feel like I'm the hero of my own story.

Now, in narrative archetypes, when you study stories, there are typically three major archetypes that people fall into, right? You got the hero, the protagonist who's doing the thing.

You then have victims, victims who are people who are powerless.

They need saving.

I think it's really great.