Um, d- do you talk to the companies and then say, "These are probably where you need to be or where you want to be?" Is it a, a kind of a consulting process as, as companies sign up to be part of this?

I would say it has been.

I don't know if that was the initial goal of it.

Um, I do always kind of suggest the food safety, worker safety as an initial get started, get familiar with it.

Partly because as an industry, we're just really familiar with our food safety and our worker safety programs.

They're very regulated.

Um, the focus area for us that's been the newest, and I think has been really instrumental in helping the industry understand that space, is the sustainability metrics.

What about verification audit system? Is there something that's in place that ensures that those that are reporting are, are following certain, certain standards, best practices?