Yeah.

So for me it was about what are the services that I know have potential to actually really change people's lives? And I just sort of plucked them out and, you know, not so much do I li-...

I love skin.

I was a big consumer in skin, but not so much yoga.

But just kinda going, okay, well it can't be too hard surely, like I could figure this out I think you need that level of delusion to do well in business.

Mm-hmm.

You actually need to just go ham.

Yeah