And you ask that question, that simple question, what's next? And then it's like, it's time to curate a new story.

Yeah.

You know, what's funny is I said to you in the beginning, I wanted to be the person that named the colors.

And I remember one of my very first jobs when I was taking on more like consumer experience, I walked into the colored closet of this like beautiful office building, uh, in Manhattan and it was like every color and like beautiful threads and fabrics.

And I was just like a kid in the candy store.

And part of my job was to go figure out what was the theme of the collection and how we were going to name some of these colors alongside designers.

It wasn't just my job.

How hard was it?