And Chris, how about yourself? Anything that you wanted to add on to that?

Yeah, there's a couple of things that jumped out to me looking at that list.

One of them was it was really nice to see some of the campaigns been entered into both creative and commercially successful buckets, which for me is really interesting.

Sometimes creativity is seen as something nice to have.

It's not necessarily going to drive commercial outcomes.

to actually see, you know, to be able to prove that creative drives commercial algorithms is really nice to see.

So that was one thing.

What do you think a couple of those skills might be?