Like, where's your mindset? And then what are you helping? What problems are you helping brands with right now?

Yeah, I think the transition was earlier this year.

What do I want to do next? Right.

As I was building Koyo, the grass looked always greener on the other side.

And there's so much opportunity, especially in the last two years with AI.

So I was like, man, if I could just be an AI and build this tech product like Orida or if I was in, yeah, if I could build another consumer brand now, it must be so much easier with all the stuff that you have.

So you see these pockets of opportunities and you're just like wishing you could do it right now.

Where do you think like where do you talk to your brands about really leveraging AI or doesn't even have to be AI for the sake of it, like changing how they're building their business today? And where are people like maybe over indexing on? Yeah, I'll just I can do it myself instead of using, you know, to your point, an agency or consultant or tech platform like I don't know, you see this across enough brands that I kind of want to leave this open to see where you take it.