How did it go? Who did you see? Uh, tell me everything.

Yeah.

Uh, so it's kind of funny to call this an event 'cause then-- 'cause it really wasn't one in, like, the usual sense of an Apple keynote or, like, new product, uh, thing.

Uh, it was more of a guided tour of the, the new, uh, HomeView.

Uh, for folks who don't, don't know, uh, there's this large building downtown in New York that Apple owns.

It's, like, five or six floors, and they often use it for product, uh, demos and these types of things.

But there was no sign of John Ternus at this event.

Nobody's gonna do that.

Like, what, what is your sense, having reported this out months later, of kind of what the summer was like inside of Sonos as all of this is roiling and going on?

I think they knew what they were in for, uh, quite honestly, 'cause, like, uh, there were people inside Sonos who knew from the jump that, like, it was buggy, not where it needed to be to, like, stay on target, uh, for that launch.

And they had, uh, people, like, they had a small group of, uh, beta testers who, who, like, definitely were complaining but, like, felt like they weren't getting any feedback for those complaints.

They were just, like, filing bug reports and getting nothing back.

And so, yeah, it was just a slow, slow roll of a very big disaster coming.

And, like, they should have seen it coming.

They should have, you know, paused or at least, like, delayed the Ace until the fall.

It's not how Sonos proves it can do the thing it's been trying to do for a while.