Do you accept that Justin Longmuir goes about his work different to other coaches? And if so, how much work have you done with him on the way he portrays himself publicly, but also how he speaks?

Well, I think, you know, when you, in a sense, help people how they communicate, particularly in the media and that, the first thing is that they've got to be authentic.

And I think that people are now understanding how authentic he is, because if you try to be someone you're not, it just doesn't work.

That said, we have Justin to coach our football team.

He's not there to be the chief marketing officer of the club.

I think we're very blessed.

I would say the best CEO of all the 18 clubs in the league at the moment.

Did you take great pride in what amounts to a pretty pure list build at a time where there's much discussion around compromise everywhere?

Do you accept that Justin Longmuir goes about his work different to other coaches? And if so, how much work have you done with him on the way he portrays himself publicly, but also how he speaks?

Well, I think, you know, when you, in a sense, help people how they communicate, particularly in the media and that, the first thing is that they've got to be authentic.

And I think that people are now understanding how authentic he is, because if you try to be someone you're not, it just doesn't work.

That said, we have Justin to coach our football team.

He's not there to be the chief marketing officer of the club.

I think we're very blessed.

I would say the best CEO of all the 18 clubs in the league at the moment.

should take great pride in what amounts to a pretty pure list build at a time where there's much discussion around compromise everywhere?

H- have you ever wavered in your belief of, of Justin Longmuir and what he can achieve with this team?

I haven't wavered in my belief.

I think every year when we review the, the season, um, there's always areas where we wanna improve and, you know, it's, it's, it's a whole club effort.

It's not just on one coach.

Um, but, but we know that his, um, his tactical nous I think is very strong and his ability to build relationships, connect with players, and effectively be, you know, be the, the coach of a team of coaches has, has been, um, uh, very strong and, uh, you know, we've obviously backed him through this seven-year journey and, uh, you know, I'm, I'm confident that he'll, he'll deliver a, a, a great show for us tomorrow and, uh, you know, sometimes you just need a little bit of luck, but, um, you know, we're, we're one of two teams to be there and, uh, we're looking forward to it.

What does it do for the coffers of the Fremantle Football Club, Chris, when you're able to reach a grand final?

Well, there's, there's no kind of large sugar hit in terms of, uh, you know, immediately if you like.

But what it does mean, it means that all our metrics really show some momentum and growth into next year.

Have you ever wavered in your belief of Justin Longmuir and what he can achieve with this team?

I haven't wavered in my belief.

I think every year when we review the season, there's always areas we want to improve.

And, you know, it's a whole club effort.

It's not just on one coach.

But we know that his tactical analysis, I think, is very strong.

And his ability to build relationships, connect with players, and effectively be, you know, be the coach of a team of coaches has been very strong.

What does it do for the coffers of the Fremantle Football Club, Chris, when you're able to reach a grand final?

Have you ever wavered in your belief of Justin Longmuir and what he can achieve with this team?

I haven't wavered in my belief.

I think every year when we review the season, there's always areas we want to improve.

And, you know, it's a whole club effort.

It's not just on one coach.

But we know that his tactical analysis, I think, is very strong.

And his ability to build relationships, connect with players, and effectively be, you know, be the coach of a team of coaches has been very strong.

What does it do for the coffers of the Fremantle Football Club, Chris, when you're able to reach a grand final?