Have you experienced that in your research as well? And how do we overcome that? Because there'll be people listening to this, they go, yeah, I'm doing that.

Oh, absolutely.

I would say we didn't get that granular in the research.

I wish we did, but I can speak from personal experience on that.

It's something I see a lot across, I'd say across even the big company I work in, but especially I'd say leadership.

You're exactly right.

You're checking off the urgent task.

So where should personal responsibility and organizational responsibility begin?

When you are networking with people, do you have like, like how do you approach that?

Ooh, great, great question.

You know, I, I'm part of some associations.

So I think that helps by getting involved in, in volunteering and helping.

But, uh, I learned before there was, well, I'm not saying it didn't exist, but I learned it from doing the coffee meetings.

And so I was recommended how important mentorship was.

And I was going like, I don't know if I'm in a spot I can afford mentorship or the investment.

It's not crazy now.

Mm-hmm.

And it was pretty amazing to be able to say we were number three, you know, for the regionals for the fastest-growing company in the entire, you know, Midwest region.

But when people ask me, like, "How'd you do it?" they're usually surprised by my answer.

We invested in culture from day one.

One of the very first leadership, um, hires I made was a director of culture.

That was before we even had our HR leader picked out or sales leaders.

It was a focus of knowing that we were gonna create an experience for people that was gonna make them better than when they first walked in our doors.

Yeah

Why don't you kind of pull back the curtain, so to speak, and let our listeners understand what that process is all about and how you as a company are extremely effective at doing that.

All right.

Well, there's two sides to it.

You know, actually I'd probably say there's three and I'll explain the third.

The first two will make sense right off the bat.

And so the client side, you know, we look for places that have multiple, lots of roles posted.

Maybe they're doing large sign-on bonuses.

And then number two, solve it.

Tell me, what are you thinking about now?

Jessica, thanks for having me on.

Well, recently I did a research study and I reached out to find out what people's human potential is or hidden potential.

And I was really surprised by the results.

Over 200 people answered and what was nice was half of them were a leader, half of them were not in a leadership position.

And despite, regardless of that, 92% of people said they believe they are capable more than what they're currently doing in their life today.

And I asked, well, what's holding you back from your potential? What's keeping you? And there's really four things that rose to the top.

So to the people who think that's bullshit, like how do you explain or communicate or can you that that isn't bullshit?