And you guys are working to provide that, I don't know, what would you call it, help mature this part of the market for the mobility business and as well as the growth, the general growth of the mobility business? Is that sort of the hypothesis that the ownership has, you know, kind of laid out?

Yes.

It's kind of interesting, the parallels that I see around belt drive and 29 inch wheels.

You know, when I started riding a 29er, you know, there were, it was less than 1% market share.

I mean, in my group of 35 riders, I was the only one on a 29er and it stayed that way for a while.

And And growing Niner at that time and all the pushback we got from the industry of those wheels are too heavy.

The bikes look weird.

That's like, that's where the work is done.