For nonprofits and smaller B2B teams without large marketing departments, what is the smallest way to approach digital strategy with limited resources?

Yeah.

Um, luckily, like I was saying before, there's lots of tools now that help you, c- that can help you do things and, and do, you know, more, more with less, s- so to speak.

But, um, you, you do have to do it in a smart way.

Um, as an example, we often advocate for people to, to, um, publish lots of, uh, content on their websites because even though, like, the traditional SEO is sort of phasing out and moving more into AI SEO, it's still important that you have content that matches your voice and your, your organization's tone.

And of course, all of your content, case studies, um, you know, announcements, new things that you're working on, people need to know about that, and those should be up on your website and on your social media platforms.

Now, since ChatGPT and Claude and the others came along, it's very easy to get those tools to write content for you, and I think one of the mistakes we see a lot is to just, you know, put in a very simple prompt and say, "Write a blog post about this particular topic." And those tools can write a very convincing, you know, blog post or article, but whether that is something that someone actually wants to read is a whole other story.

Why do you, why do well, uh, intentioned marketing system often end ups, uh, often end up harder to manage than they should be?