From late in the 1990s to now- What is the difference between customers then and now, and how has that changed over time, evolved, and how have you have to evolve with that?

For us, the industry's changed.

Back then, you know, like in the fall and spring, people would change out closets, and we would have a room full of clothes stacked up just waiting to be checked in and store them for the season.

No one does that anymore.

They've got more closet space, and they don't have...

You know, they get rid of clothes, it seems like, more often.

But as far as the customer themself, you know, it's the old 80/20 rule.

Can you kinda just tell us about how your strategy has been for that and how long you guys have been doing wedding gowns as a service?