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Chris Shindle

Director of Marketing at Boeing Business Jets, leading global BBJ marketing strategy.

Jan 25, 2026

35:57
With India pushing for 1% SAF blending by 2027, how is BBJ assisting Indian owners in future-proofing their flight departments? Is there a fear amongst your clients that private white bodies, or private jets for that matter, will become the face of carbon shaming? And how does Boeing's technology mitigate that?
36:23
Yeah, yeah.
36:24
Great question, Vishal.
36:25
I mean, because this is such a big topic that it's going to take a globe and many, many governments and many manufacturers to really solve when it comes to aviation.
36:36
But to answer the first part of your question, yes, we do have current customers and potential future customers that worry about the carbon shaming, that worry about the perception of business aviation and what that looks like.
36:49
And then we have other customers that I mean, I apologize for saying it this way, that might be a bit more apathetic and might not care as much.
36:58
And it really depends on the region.
40:59
What is the most unique Indian-specific interior request you have seen lately? Are we moving away from the gold and mahogany era, that era, towards the more Scandi minimalist digital office kind of?
35:57
With India pushing for 1% SAF blending by 2027, how is BBJ assisting Indian owners in future-proofing their flight departments? Is there a fear amongst your clients that private white bodies, or private jets for that matter, will become the face of carbon shaming? And how does Boeing's technology mitigate that?
36:23
Yeah, yeah.
36:24
Great question, Vishal.
36:25
I mean, because this is such a big topic that it's going to take a globe and many, many governments and many manufacturers to really solve when it comes to aviation.
36:36
But to answer the first part of your question, yes, we do have current customers and potential future customers that worry about the carbon shaming, that worry about the perception of business aviation and what that looks like.
36:49
And then we have other customers that I mean, I apologize for saying it this way, that might be a bit more apathetic and might not care as much.
36:58
And it really depends on the region.
40:59
What is the most unique Indian-specific interior request you have seen lately? Are we moving away from the gold and mahogany era, that era, towards the more Scandi, minimalist, digital office kind of?

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