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Chris Sandifer

Oct 9, 2026

11:48
Right.
11:48
So now if you've got sales offices across the country, now I've got a sales office with 20 agents that can't sell merchant surcharge, right? It's just not scalable.
11:56
So dual pricing is the one that, that we evangelize, right? Because it's legal in all 50 states.
12:04
And it allows you to, you know, pass the fee on on all card types, including debit cards.
12:10
And that's really the big difference.
12:12
You know, the merchants are eliminating their process.
12:16
If you're doing it right, right, if you're setting it right at the 3.8461, which is the industry recommendation, passing 4% to the card holder, you can absorb everything, PCI, PCI non, um, you know, verification, you know, all of it, right? You can absorb it all so they have a zero bill, and that's really going to be the way of the world.

10 MINS LATER

22:45
So just kind of help my audience understand, for those who wanna reach out to you to learn more, who should that be and, and who should they, how should they reach out to you?

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