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Chris Sandifer
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Oct 9, 2026
The Evolution of the ISO: From Payments to Fintech
22:45
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11:48Chris SandiferGUEST
So now if you've got sales offices across the country, now I've got a sales office with 20 agents that can't sell merchant surcharge, right? It's just not scalable.
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11:56Chris SandiferGUEST
So dual pricing is the one that, that we evangelize, right? Because it's legal in all 50 states.
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12:04Chris SandiferGUEST
And it allows you to, you know, pass the fee on on all card types, including debit cards.
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12:16Chris SandiferGUEST
If you're doing it right, right, if you're setting it right at the 3.8461, which is the industry recommendation, passing 4% to the card holder, you can absorb everything, PCI, PCI non, um, you know, verification, you know, all of it, right? You can absorb it all so they have a zero bill, and that's really going to be the way of the world.
10 MINS LATER

James ShepherdHOST
So just kind of help my audience understand, for those who wanna reach out to you to learn more, who should that be and, and who should they, how should they reach out to you?