So what do econ teams do to build relationships and rapport with these different companies to make sure when there's a moment that we have an at bat to be able to be part of the headline?

Yeah.

I, I think we're happily in a position now where it, it isn't shocking when we get those media mentions.

I think having been doing this for 10 years, that wasn't always the case.

And so there, there's been a, a long runway of, I think, setting the foundation to get to the place where we are today.

And a lot of it is really just nuts and bolts PR work of, of building those relationships.

I think in the early days, it was a lot of just sending out cold emails to, to folks, uh, who are writing about these trends and, and covering real estate and, and a lot of it is really having to prove ourselves, especially in those early days when maybe the Apartment List brand wasn't as well known.

Does it, does our team track anything tied to amenities to be able to share amenity value, amenity trends, amenity insights back to the market?