So how do you get to start thinking about what strategy is when you haven't had to do it before?

So I think the interesting point of that is that I think they do have strategic thinking.

It's just very narrowed in the areas that they are most comfortable with.

So they are very good strategic thinkers for commercial, if they're very focused on commercial within a certain region or market.

They know what works and what doesn't.

They know what they're trying to accomplish, and they're very good at doing those things in that very specific market.

I think strategy becomes more difficult when it's an area you're not comfortable with and you're not very either educated on or that has a certain amount of uncertainty that comes with it.

What's the one question a community institution CEO should be able to answer before pursuing an outside innovation relationship?