That's amazing.

Dan, my brother, we've gotten along very well.

He's six years my younger, and he just is wired very differently in some ways, in some ways exactly the same, but very analytical, very process-driven, really loves supply chain, really loves fulfillment and efficiencies and those KPIs, and I do not.

Um, product innovation and marketing is my focus.

And, uh, and ultimately that's part of ruthless prioritization.

Like I need all these things that be taken care of customer service and supply chain, um, so that I can get the right product on the website to sell and free myself up to that.

I would not have hired him if I felt like he needed coaching from me.

Tell us a time when your values were challenged and what was the situation and how did you handle it?