And so can you explain us what that title means, what it does and what's the link with, with being local?

I think that's one of the strengths of SHIFT is we're trying to be local across the country.

And I think Colin and Rich, and I mean, my position is kind of a unique one is kind of, you just highlighted.

I came from broadcasting and I got on this, I got on the solar train with SHIFT by a conversation with Colin and a conversation with Rich.

And it was essentially, you seem like you're good at engaging with people.

You should come and work for SHIFT.

We don't know what that is yet, but come and work for us.

Is that something that lives in the company, gets rephrased and reused? Yeah, for sure.