What are some of the most common pitfalls organizations face when they start to think about redesigning their structures for the modern challenges?

Yeah, it's a great question, Jerry.

I think there are three things that come to mind.

I think one is culture.

I think what happens is in these businesses, the businesses of today, the legacy businesses that aren't built AI native, I'll say, you've got processes and rituals that have formed and given people successful careers.

And now we're talking about taking those and completely changing them and in a sense, tearing them up and starting with completely different processes or rituals that have AI embedded.

And so from a cultural perspective, it's a really hard thing to manage through.

but