Um, so I guess you get their footage, and then you create something around that?

Well, I directed that sequence, so, um, I, I had a big hand in making sure that everything worked on it.

Um, so the, uh, the, the goal was to, uh, do some exterior shooting, um, and then, uh, use some virtual production to, to, to do it in the original, uh, conception of, of the floater bike chase.

So we were gonna go, uh, kinda like what, uh, what, uh, um, Matt Reeves and Greg Frazer did on the Batman with the, the, uh, motorbike chase and the, the car chase and that sort of thing with the, with the VP background.

But, uh, as things went on and after David Goyer left and everything kind of happened, uh, we, you know, had to kind of replan everything.

So we ended up shooting it on, uh, basically a gray screen stage, um, with the actors, uh, and a couple giant Ritter fans.

Um, and we storyboarded and, and concepted the whole thing.

That was pretty cool.

Before we kick it off, I'd love to know, can you tell me for people who may not know you yet, you, Y-E-W-N-Y-O-U, what does the brand make and who is the product really for?

Yeah, for sure.

So you, Healthy Aging Nutraceuticals, we are a, well, we're that, a healthy aging nutraceutical company.

We make evidence-based solutions for target areas that need attention as we age.

So we have an aging population.

That's great.

We are extending our lifespan.

What was that journey like? I guess what I'm thinking is like, how can it take three years? Can you just tell me as much as you're comfortable sharing about how you develop these, how you pick these types of products?