don't know that I even want you to lock me into the answer I'm going to give you right now.

First, let me tell you this.

When I went back to the carpet mill, I asked the plant manager what had changed and he had the most perfect response.

Like this should have given me the answer, but it went over my head.

He said, Chris, it's been a long time since these people felt like they were winning at anything.

I think there is an innate human principle around giving a sense of progress.

Have you ever read Victor Frankl's Man's Search for Meaning? He talks, he survives the concentration camp because of purpose, but it's not big, it's not overthrowing the Third Reich.

And so how do I engage the rest of the team where we're all plugging holes, but still bailing water so we can survive?