Yep.

You need to have both of them working.

So what I have found relative to being a small business owner myself is whenever I wanted to start marketing in general, I would try to do all the things.

I would try to figure out how do I stay in touch with people well? How do I hang out with folks, um, and get to know people? 'Cause that's the, my, it's the thing I fall back to.

It's the thing I enjoy doing the most.

And then it's like, oh, I need to get my email newsletter spun up.

Well, if I'm doing my email newsletter, I might as well do a LinkedIn newsletter.

So why simplification is important, and how does it play for business growth?