What should business owners understand about customer acquisition costs?

Well, in advertising, the advertiser or the person running ads, the one that is willing to pay the most for the customer is going to win.

It's an auction at the end of the day.

So you have to be able to come up with a number that you can afford, and you don't have to be - y- like you can win leads in the marketplace or you can win customers in the marketplace by not being the top bid for the attention on these ad platforms.

But normally what you want to do is you wanna work backwards from like what is your average sale? And if you're a roofer, your average sale might be $15,000.

Um, and you have to be able to give up a certain percentage of the profit of that job to put into advertising.

Um, there's no hard number.

Thank you.