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Chris Jane

Chris Jane

Co-founder and CEO of Proper Good, the shelf-stable "90-second meal" brand he launched with his sister Jennifer in 2020 and pitched on Shark Tank, securing a deal with Mark Cuban.

Oct 29, 2026

27:29
great, great idea.
27:30
The flip of that is exactly right.
27:32
Like, well, if I can't go in, I can't run, you know, they're not doing any sort of displays on the ground, like shipper displays, kind of corrugate displays.
27:38
That's not really allowed.
27:39
You know, obviously in a lot of stores.
27:41
So you can't logically demo in 2000 stores with the resources that we would have.
27:46
You can't do a lot of that stuff.

15 MINS LATER

42:51
So I'd love to kind of chat through them all and see how we can kind of distill them into some key takeaways for anyone who might be going through some growing pains themselves.
40:14
Why didn't you want to do that?
40:16
Yeah, I don't know.
40:17
I think, okay, there's a personal side.
40:19
What's your opinion of Stevia? What's your opinion of Stevia and monk fruit? So there's a personal side, which is I am very sensitive to it.
40:26
I have literally never tasted a product with any of these ingredients that I like.
40:29
Like, I have that weird aftertaste, that weird sort of thing.
40:33
It's hard to describe.
44:15
Do you actually want now, since you've already kind of done quite well in Walmart, do you actually want to enter natural?

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