Mm

... good management teams that's still running these businesses on Excel spreadsheets.

So a transition there would be how would you drive- Digitization, circularity of those businesses, how you'd help those businesses improve, you know, all elements of those, of the businesses, whether it's back office, front office, sales, marketing, and then of course the operations.

So there's a lot of brilliant tools in, in, you know, whether it's AI or digitization of fish farms, whether it's disease, uh, prediction, it's automatic feeders, it's better ways of sales and distribution of the fish.

It's making sure that you're using the entire fish, not just, you know, for human consumption, but all other elements of that fish that can be sold for pet or for health products or other areas.

So driving circularity, utilizing, you know, all the tools that probably are a bit further ahead on land-based businesses-

Yeah

... and I think that's really, really exciting.