How does the model work today and what are its pain points?

Yeah.

Affordability is obviously the number one pain point, and particularly for our organization, since we're not really generalists and we want to specialize in longer-term higher utilization, that actually narrows down the population that can afford our services even further.

But how it works is, I'll give you a couple of very, very typical scenarios.

The adult daughter of an aging parent that lives two or three states over goes home and visits for the holidays and notices that mom is just not getting around as well as she has in the past.

And that's a heavy emotional burden on that adult daughter, and they're needing peace of mind, somebody that can actually be in the home helping them get along, as well as good communication with her as to what's happening with mom.

So they would reach us through various ways, through referrals that are happening with their physician or senior living community or geriatric care manager.

Tell us about this and why it's so successful.