Why don't you take us back to 2006? What did Health Affairs, the organization and the journal, look like at that time and And then maybe you can tell us a little bit about the process that led the organization to launch a blog.

Well, it was basically, I mean, in some ways it was the same, and in some ways it was very different.

I mean, Health Affairs, you know, from the start has always been, its mission has been to really make health policy and health policy research accessible to people, you know, modeled on Ford Affairs in that way.

But it was also very different in the sense that it was, you know, there was the peer-reviewed journal, We still were not publishing every month.

It was only every other month at that time for another, I think, three years.

We had web exclusives, but we didn't have podcasts.

We didn't have some of the different ways of engaging with people, webinars, interactive graphics that we do now.

What do you think makes it stand out if we think about the name Forefront? What is it that has brought Forefront to the front and center, to the edge in this health policy publishing space? What makes it stand out?