But now in the context of dentistry though, so let's talk about where are you seeing things changing for AI in dentistry? What are you observing? I'll give you my opinion in a moment, but what about you? What have you seen so far?

Yeah, I mean, obviously, you kindly briefed me on what we would be talking about this evening.

I did kind of think about this very, very carefully.

And I'm kind of going to give you a top three.

Certainly within my own cohort of clients.

I'm seeing the impact of note-taking and the use of various either devices and or platforms to to actually record consultations and to then take those recordings and actually use them as part of the process of not necessarily doing diagnosis, I think the diagnosis still sits with the human being, but actually taking the diagnosis and also taking the recording of the conversation and beginning the process of actually turning that into what will ultimately be a treatment plan for the patient.

So I'm going to say that observation number one is note-taking.

Because then they'll see that they'll be part of that journey to engage with a kind of hopefully innovative product out there.

What does a golden goose practice look like on a Tuesday morning when the owner's not there?

Well, a golden goose practice is an attitude.

Let me explain first of all, golden goose is a practice that allows you as the owner should you wish to terminate the delivery of clinical dentistry yourself and gives you the option as the owner, should you wish, to terminate your role as chief executive and managing director.

And the two reasons for that are, first of all, because all of the clinical delivery is being done by other people.

And secondly, all of the management is being done by other people as well.

And to all intents and purposes, if you go and sail around the world for six months, you come back and it's all still there, but you still own it.

So that's the ultimate golden goose, okay? Now, before we start, how many of my clients have achieved that over three decades? And the answer is literally a handful.

Help me understand what that gap actually looks like, not in theory, in the specific practices you're working with right now.