even know, are we ready? Like we should be with everything that's at our, you know.

Yeah, I think you're right.

And I think there's two, I see two of the most important variables at play here.

The first one is The first one is the fear response and the sort of cultural trend associated with this, which I'll talk about.

And then the second one is skill, taste, technical ability to execute one's vision.

And actually, the last middle piece I'll add here is ability to figure out who you are, which is more of a soul-switching question.

So let me talk about all three.

That's what you

What do you think it is?

Oh, love this question.

And there's so many different directions I could go.

Yeah, I think a few different problem statements here.

The first one is know-how.

How it currently works for, let's say, larger brands is they'll say, hey, here's the brand guide.

Here's the, you know, here's the specs for my new build.

Where do you draw the line between technology being a creative tool and technology replacing the artist?