What would you say is the single biggest advantage of that and the single biggest challenge that you live? That's reasonable.

Of having a small marketing team? Yeah.

I would say the advantage that I have is I have a lot of leniency and free will.

I am able to do a lot.

I have a lot of flexibility.

I don't really have to go through the rigmarole of approvals and the latter.

I have a really good relationship with our marketing specialist.

But what's the kind of core of your marketing endeavors?