Why do people become so emotionally invested?

Oh, stop.

I think it's something we fall victim to every single year this time of year with Love Island being on.

But it's actually a really fascinating psychological phenomenon.

So shows like Love Island are almost designed in a way to tap into the part of our brains that naturally form social connections and make sense of the relationships we see around us.

So we spend hours watching contestants laugh and cry and argue and fall in love like that day for the likes of Fitzy.

A lot of us probably would have followed him on social media for a while or Charlie Murphy.

We are the first kind of digital era that's really capitalising off parasocial relationships and really investing in them.

who would be the most vulnerable to content like this would we say it's younger people in particular

And you know what, I actually don't think there's any one particular category I could go and label as the most vulnerable.

I think many of us will fall victim and fall vulnerable to certain types of content on social media.

For some of us, it might be mental health.

For others, it could be something completely different.

I will say, though, with younger people, especially like young, young in terms of like kids, teenagers, it's very important to know that they're still in their youthful mindset.

You know, the critical thinking skills are still being developed.

Why do you think that social media can sometimes encourage that behaviour and maybe feed into that narrative that mental health for some people is becoming like a trend that we're putting online now?