Mm.

You know, so you can see the change over the years, and I, I think I was just, uh, an observant person to this type of thing.

So I think when, when, um, I got into, um, you know, I had, you know, I, I recognized the market for yoga much like I saw the market for surf, skate, and snowboarding.

But then I really saw this, um, I, I remember reading in 19, um, 96 that nine- that 60% of the graduates were out of university were women, and I knew that that would continue because I think, uh, women are smarter than men.

They're, um, on so many levels.

I mean, their linguistic, uh, you know, abilities are, are, are, are phenomenal, and I think that they're, they're more studious.

And I could see the trend going from when I was in university of 30% women to 60% women.

Um, what do you th- like, how do we fight for the right to tell the truth? Like, what can we do, all of us as a society, as a country, or whatever, to try and make free speech something that we embrace again, even if we don't like what we're hearing?

Can you sort of briefly summarize which ones you think are the most important or in what order you think they took place?

Well, I call it the Gapivization of American retail, when it goes public and loses its founder or its head of product and brand.

And when that happens, the board comes in, more of a metric type board that's more beholden to Wall Street.

and quarterly numbers, and it hires people that can deliver specific quarterly numbers.

And those people are generally very good and everything, but they're not creative, and they tend to use algorithms to buy and sell what's sold the year before.

So basically, innovation stops.

And so when that stops, then you start losing great people.

Have you gone that far?