What do you do to market to primarily second homeowners?

Yeah.

So, uh, You're right.

I don't know any other markets, so this is the only market I've worked in.

And yeah, I don't know other markets, but I do feel like we have some unique challenges.

Second, homeowners is a big one because they're not home.

They're not looking at Facebook ads that are showing in Mammoth.

Well, what else is, anything else going on, man? Like, what are you looking forward to? Is it kind of just like more of the, more of the same or like what, what haven't we covered, man?