What were some of the most important lessons you learned during that journey?

Yeah, there were a lot, actually.

You know, they tell founders, you need to tell your story.

I sat down over this last Christmas break and I wrote a whole piece called Becoming Rally about all of the lessons, but I haven't gotten around to publishing it.

So it's a little long, but I'll maybe take a couple of those out and share those with you.

So the first is really knowing what you're selling, right? So take you back to the early 2010, 2011, 2012.

This is like the apex of web 2.0, which was a real son of a bitch back in the day.

So any companies that you're going to be partnered with that you're excited about that show that like, hey, we are collaborating, we're not just trying to take the whole pie.