How does Accenture look at it and what does the transformation of commerce look like?

Yeah, we see it as a very foundational shift.

We've been in the era of digital commerce for the better part of 25 years, where we've all been familiar with buying products online.

And the Accenture team has been helping clients of ours set up the technology to enable digital commerce.

And it's been a great time in our professional lives, a lot of growth for our clients there.

But as we move into the agentic commerce world, we see...

This seismic shift or tectonic shift, like you said, where we're getting to a point where all of the users and folks that are searching for product are looking for things using intent-led searches, saying they're looking for a pair of shoes for an event they're going to and starting very general without brands listed.

How would you advise brands and retailers in these industries to build a strategy around agentic commerce so they will be admissible? How should they use AI or AI agents?