... as we enter into this space from your perspective and what you see in the industry?

Yeah.

I...

And I'll start with a metaphor, right? And I'm not as good as Dr.

Jeremiah.

My metaphor isn't as great as his.

But like, it's...

[laughs]

um because obviously that gives us a decent picture but what is the lesson if well

the lesson the genesis of the lesson is kind of interesting because i was going to uh one of the movies that i had produced and you know so praying to god right that uh that people would actually go to the movie and thank the lord there was a line not a crazy line but a good enough line outside the theater but everyone was looking at their phone and then they went to the movie and they were walking out and they were looking at their phone and i said to myself there's something to be said for short form content in media and that's really like your audience and that's why I love being on this program right because I think it's fantastic what you're doing in the audience you're talking to but I was like younger folks are consuming shorter form video shorter form media how can you tell like a great thing so the lesson was everyone has that one lesson that changed their life and I was like wouldn't it be great if we just had kind of almost a lifestyle brand of the lesson that changed my life so Very often I throw out ideas like this.

I'll throw out a lot in this show and no one pays any attention.

But I had a guy who actually was like, Chip, that's a good idea.

Can I go out and raise money and actually start the thing? Reed Freerich, a buddy of mine.

So we went off and did it.

And one day they were shooting in Boston and I just went to the shoot and I sat in and I did mine.

But how would you just generally encourage them where if they don't feel like they are, they're totally where they're supposed to be, but they're still in their 20s or maybe in their 30s.