Chike Lo
Founder/Director of Lo Digital, a boutique affiliate marketing agency. Former Performance Marketing Director at Cult Beauty with 14+ years in digital marketing.
1
APPEARANCES
1
PODCASTS
Jul 31, 2026
speaker_0HOST
Yeah.
Chike LoGUEST
There's always going to be challenges, but keep your head up, um, and just keep the tenacity.
Chike LoGUEST
We are a boutique, um, affiliate agency, where we specialize working with luxury and premium brands.
Chike LoGUEST
But our main point of difference, I'd say, is that we sit at the intersection of PR and performance marketing, and we flip the traditional affiliate model.
10 MINS LATER
speaker_0HOST
And then you're suddenly having to kind of like take on the effects of that in terms of your responsibility.