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Chellie Carlson

Oct 27, 2026

7:20
to move into like how they want to show up what the energy is that they want to exude from body dysmorphia to postpartum to releasing past identities can you share an example of like how you help people move past these limiting beliefs and like what is possible when they do.
7:42
Yeah.
7:43
So we, it all begins in the closet and they, they don't outright tell me a lot of the limiting beliefs.
7:50
It comes up when we're editing through their wardrobe.
7:54
It comes up through going through every category, understanding what they've been over buying in, um, Most women recently, all of their bottoms don't fit.
8:06
They no longer can fit into them, but they keep buying that past size because they're stuck on that number of that is my size and I will only buy that size.
8:17
When in reality, if you just size up, you're going to look better and you're going to be more comfortable, right? But back to the identity, it's really It's deep, deep work.

9 MINS LATER

17:30
I, there is just like so much to unpack, but also there are so many women that I know are listening that are like, how do I even determine what my signature style is to live into this like next level self? So how do you guide women to create, like, what is that signature so that when they go to their closet in the morning, they aren't just deferring to the
3:31
But they do.
3:32
They do.
3:33
Okay, I'll break it down.
3:35
So I grew up on a farm in Missouri.
3:38
Got the love of fashion from my mother.
3:40
It's in my blood from childhood.
3:43
Studied fashion at Central Missouri State University.

21 MINS LATER

24:38
So do you think we should be wearing workout clothes during the day? Or is it like, no, get out of your Lululemon?
3:31
But they do.
3:32
They do.
3:33
Okay, I'll break it down.
3:35
So I grew up on a farm in Missouri.
3:38
Got the love of fashion from my mother.
3:40
It's in my blood from childhood.
3:43
Studied fashion at Central Missouri State University.

22 MINS LATER

25:31
If
12:45
We've got to get off that
12:46
cycle.
12:47
We've got to get off the hamster wheel, ladies.
12:49
So I definitely have a strong opinion around this where – I less is more ladies and money is not an excuse for this.
13:00
Right.
13:00
I also through my past career and the reason I know the market from the lowest to the top is because for 20 years I had to look expensive.
13:10
Right.

6 MINS LATER

19:16
What actually happens in the process that a woman can't do alone in her own closet?
12:16
Mm-hmm.
12:16
Their arms, their legs, and they're wearing clothes to just hide so that they, no one's gonna look at you, no one's gonna see you, and you'll be safe.
12:28
And once I turned 40 and founded my company, I knew it was time for me to just love this body, no matter what size it is.
12:37
Um, if I'm having a bad day, it's like those are the days I need to get dressed.
12:41
The days some pants don't fit, I'm gonna let them go, and I'm gonna just, I don't even look at the size anymore.
12:49
And when women work with me, they never know what size they are, because it doesn't matter.

16 MINS LATER

28:44
Mm
28:44
... like I was, you know, winning the lottery.
41:45
Yeah.
41:45
They can easily do each of these garments for you, because every single piece should fit you perfectly and be ready to go, and that's when you can get dressed in five minutes, because you're putting together formulas.
41:56
And then the other thing, the next one, is styling.
42:00
You're gonna style.
42:01
You don't need to shop yet.
42:03
No shopping, ladies.
42:04
I know it's shocking.

9 MINS LATER

51:00
And I want to see myself
28:56
What would you say to that? But
28:58
maybe they love color.
28:59
No, I mean, most women come to me and they don't like anything in their wardrobe.
29:04
And that's why we start over with a deep, full transformation.
29:07
We edit, we let go of everything.
29:09
And what I find in the closet is...
29:12
they have been hiding in their clothes.

7 MINS LATER

36:10
What would you say are two to three simple things that someone can change about how they show up this week that can actually impact their confidence or income?

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