Yeah.

Impactful.

I reach over and I give my wife a kiss on the cheek.

That's my impactful.

And then the word purposeful for me is once I turn around and my feet hit the ground, I realize that I have one more day.

So that's where the powerful piece comes from.

I've gone through that part of my ritual.

Bring them across the finish line and say, look, from an optimal performance standpoint, from a physiological standpoint, whatever the metrics are that you look at, Help them understand how this type of engagement is going to move them forward over the course of not just 63 days, but perhaps the remainder of their career.