What do you think the benefit is of launching at a trade show such as Interpac?

It's huge.

You know, there are so many opportunities to get your message out.

I think the first thing I'd always say with a trade show is just make sure that you put the customer experience of being on the trade stand first.

front of mind when you're actually starting to plan the show.

So you want to make sure that they have a really good experience and can get everything that you want to communicate or show to them from the stand.

So we kind of took the same approach, really, How do we make this work for the customer? But I think a trade show in itself, it gives you so many opportunities to communicate before the show, during the show, after the show, you have all your customers coming in one place.

But if there was a singular, you know, how do you really maximise the impact and stand out?