And then we can dive in more into the data and some of the analytics kind of stuff.

Well, sure.

I started my career.

Well, originally it was called a marketing analyst.

I would have been called a data scientist today, but that job didn't exist in 1990.

So I just say how far back I've been at this.

But I went from being a marketing analyst.

Now we can pick and choose our spots, you know? And a lot of people in IT talk about that, but do they have this foundation really defined? I guess not.